Valley Forge Tourism & Convention Board has issued its annual report, highlighting both positives and negatives of the previous year marked by the pandemic and severe weather.
Some highlights include:
- Visitor spending went down from $1.6 billion in 2019 to $973 million in 2020. This represents a 40 percent decline, including 18 percent in tourism-supported job losses.
- Booked room nights also fell from 2.1 million in 2019 to 1.3 million in 2020, while hotel room revenue dropped from $250 million to $125 million.
- Tourism still supported over 14,500 jobs.
- VFTCB also had a big sports year, as sports represented 77 percent of group business, from volleyball and lacrosse to paintball and flag football. The top twelve events totaled 35,000 room nights for over $40 million in economic impact.
- The first Crave Montco Month took place with more than 100 restaurants and Montco Makers participating, while over 40 arts and culture venues participated in the inaugural Arts Montco Week.
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